Hi, I'm

Deloitte - Business Technology Analyst

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-Working on innovation team to build facial recognition software for retail.
-Currently building backend database system with Node.js and AWS Lambda and DynamoDB.
-Working on health innovation projects driven by technology.
-Interests in digital transformation, data analytics & visualization, and human-centered design.

Western University - Health Informatics Research

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-Machine learning research to develop a predictive risk model for depression outcomes using Canada-wide database.
-Cleaned data and built final model with group of 300K+ individuals from an initial dataset of 1.2M primary care patients
-See my R code on Github!
-Read my final paper here.

U.buk

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U.buk aims to improve the efficiency of Toronto’s walk-in clinics by reducing patient wait times through an interactive, web-based platform. It is a web application that allows patients to pre-book medical consultations based on published wait times and send their symptoms and contact data to a nearby walk-in clinic prior to arrival. As the lead designer, my role included the presentation deck visuals, user research, and prototyping of our product screenshots to demonstrate U.buk's functionality. U.buk received 3rd in the SpinMaster Business Plan competition and a Finalist award at the ship* startup festival.

U.buk aims to alleviate pain points in the patient walk-in clinic experience by:
-showing current wait times in nearby clinics within a 10km radius
-allowing patients to enter and submit medical information to facilities prior to visit
-notifying patients of the soonest estimated time a doctor will able to see them

A mobile-optimized experience allows patients to select an appropriate location and rapidly complete necessary paperwork prior to arrival at the appointment. Our demonstration screenshots were based off of researching challenges millenials and families have in booking appointments.

Through a web application, clinics will be able to manage appointments, update wait times, analyze traffic flow, and submit billing information. U.buk allows them to redirect resources into maximizing quality and efficiency in patient care; leveraging an online platform reduces receptionist calls, triaging, and paperwork.

WVA

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Western Venture Association provides members with education and opportunities in private equity and venture capital while bridging the gap between business acumen and entrepreneurship. We organize educationals, group discussions, and conferences that connect university students with private equity and venture capital firms to understand the role funding plays in new businesses.
My role as a marketing director includes designing marketing plans, managing email marketing and social media outlets, connecting with sponsors, and writing blogs about recent VC and PE news.
The following graphics are from our educational with Google and represent a shift in branding towards geometric form for a more exciting, bold approach to the VC industry.

These graphics are from our 2016-2017 flagship conference, the WVA Open. Open had over 200 students registered and partnered with Shopify, Ivey Business School, and several VC firms.

In addition to our main conference, we host monthly educationals and socials to educate our members about VC and PE.

Nspire

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Nspire Innovation Network is Canada’s largest student-run non-profit organization in the business and technology space. We connect innovative youth leaders with industry professionals and entrepreneurs to empower young innovators with skills and knowledge in the biz-tech arena. As a Creative and Branding Associate on the 2016-2017 executive, I was in charge of marketing media and graphic design for all events held on the Western University campus.

Nspire Connects brings together incoming and first year university students with senior students and industry professionals to introduce them to the Canadian business and technology space and give them a taste of careers available in their field.

Ideas Exchange is about encouraging deep, interdisciplinary thinking to observe and analyze the challenging conditions in our digital age. By running small group events dedicated to one facet of emerging technology, Nspire gives budding entrepreneurs an opportunity to understand an industry directly from its largest players.

Nspire Career Series organized several events designed to directly give students more information about internships at specific companies relating to technology. I designed assets for web pages, Facebook promotion, and snapchat filters.
One challenge I encountered is the difficulty of adhering to brand guidelines when designing for a wide range of events throughout the year, but I consistently used the same fonts and similar textures to achieve unity while making exciting, varied graphics.

I also helped reboot our Instagram page and made several Snapchat filters for our national conference.

CAISA Fashion Show

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CAISA Fashion Show is one of the largest student-run charity fashion shows in all of Canada 19 years in the making. With a remarkable team of over a hundred executive members, performers, and models, we continuously dedicate countless hours to produce one of the most anticipated shows in the London community. This year, we are proud to announce that our proceeds from the show will continue to support the Children’s Health Foundation — a charity that we have supported for over 16 years.

My role on the CAISA Fashion Show Graphics team was to create all graphics for web, print, and social media outlets and edit the photos for our show lookbook. Our team (thank you to CAISA Graphics for teaching me) designed the show logo below and lookbook as well as cover photos and promotional media for over 25 individual events. The 2016-2017 show Espial was based around espionage and mystery. We raised $35,000 for children's stem cell research - a new record for the fashion show.

Below are a selection of the promotional cards and cover photos I made throughout the year.

Our team also initiated a fundraiser to sell our homemade cards for Christmas and Valentines Day. We sold a variety of cards made by each team member.

Pluralize

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Pluralize is a Chrome extension that shows a religious demographic breakdown of your Facebook social circle and suggested curated ways to learn about other religions. It was built at VHacks, the first hackathon at the Vatican.

Teams were selected by the executive of four people from around the world and assigned to a challenge of interfaith dialogue, social inclusion, or migrants & refugees.

My team came from five different continents, universities, and backgrounds, and we were assigned to a group to tackle interfaith dialogue. As my team’s designer, my role included directing team ideation, defining our product’s features, building our brand assets and pitch deck, getting feedback from team mentors, building our front-end website, and writing our devpost project submissions.

Tackling the challenge of interfaith dialogue isn’t easy – how do you get people to tolerate and understand other people's religious beliefs?

Our team spent the first night of the hackathon running through a rapid-fire design thinking process, trying to find a root problem we could tackle with technology that we could build and demonstrate in a weekend. We were aided by a collection of mentors from a variety of disciplines – a rabbi who ran cross-religious community events in the West Bank, social impact lawyers, Silicon Valley technologists. As we connected with mentors, I continued to note down key points and sketch our potential prototypes.

Mentors helped push our team towards the idea of creating a shared experience to help people see similarities between their religion and another. Though it is challenging to understand these similarities, a prerequisite recognition of your own biases is required to have an open mind for learning about other cultures. Taking inspiration from the idea of political echo chambers, we settled on making something to help people realize that they consume online content with the same perspectives. After several more hours of brainstorming, refining ideas, and getting feedback from mentors, we decided to build something that helped make people aware of their religious biases and then take steps to engage in interfaith dialogue through other common interests.

Our final Devpost submission included the following: Pluralize helps people become aware of religions in their social vicinity and suggest ways to help them learn about faith. It is a Chrome extension which uses the existing user’s Facebook login, profile, and friend data to develop a religion demographic map of their direct social network. D3.js is used to present this data in a radial graph and show the reader their friends’ religious demographics vs their country and the world. By revealing our tendency to associate disproportionately with people that believe what we believe, Pluralize can produce the mindset necessary for people to be engaged with Interfaith Dialogue.

After demonstrating religious biases, the future of Pluralize would be suggesting customized content based on the users’ religious ‘blind spots’ and existing interests on Facebook - say learning about Islamic food and music. We envisioned an ability to engage users continually by passively suggesting content based on Facebook interests, religions, existing web browsing habits.

12 hours of building went by quickly – solving challenges of Facebook scraping, data visualization, and designing our value proposition and mission. As a finalist in the hands-on demonstration, a teammate and I presented our project at the finals and were awarded 3rd place. Check out our Devpost or Github for more details.

From Farm to Table

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Through my Spanish language narrative and culture course, I met a local coffee roaster named Maria Fiallos from Nicaragua. As a class project, I interviewed her about her family's journey to Canada, her experiences as an immigrant from Nicaragua, and the importance of coffee in her family's life. Through her fascinating narrative, my perspectives about the role of coffee in the global economy expanded and I wanted to share this knowledge in an accessible, relatable way to other university students. I wrote an article and designed a full-page & mobile-version infographics for our school newspaper to help other students understand their coffee's journey from the farm to the table. Read my article here.

Health AI

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At my previous summer internship, I took a visual and information design role within the Omnia AI practice for the health team. Over four months, I designed 7 different brochures used in client engagements for large retail and pharma companies. My role included collecting information from whitepapers, writing copy, gathering and creating visual assets, and designing brochure layouts with InDesign. Included below are three brochure samples with lorem ipsum copy.

Fa.re

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As part of my previous summer internship, I participated in an internal product development innovation team called the Hackery. Our task was to build out a technically feasible product in the retail analytics space using facial recognition. Working with a team of 7 engineers, I had many opportunities to steer product direction and bring a people-focused perspective to the team.

I spent half of my time on the development side, working on building our server, database structure, and GraphQL integration. The remainder of my time was spent as a designer conducting research, building our user-facing dashboard, and creating the slide deck used to communicate product goals.

I spearheaded a user research effort by talking to 15 retail and technology consultants within the firm who worked closely with users and several grocery and lifestyle retail clients. This research helped me redefine the product we were building and determine the best way to produce a working proof-of-concept product.

Below are several screenshots of our functional dashboard, including a user login page and topline metrics each with further data visualizations.

Designing our logo, I originally created curves and circles as an abstraction of an optical illusion of vase and face together. Our team wanted a simpler, cleaner logo, so I opted for a clean, sans-serif with dots placed to invoke the idea of a face in a playful manner.

These slides were part of a larger presentation used to present to internal and external stakeholders to obtain feedback about our proof of concept and build a team to push it forwards.

Saya

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Saya is a spa subscription box service designed for an entrepreneurship project to launch a small business. I led all marketing and design for our business plan and presentation, receiving the highest grade in our business class.

Aimed at busy female professionals aged 28 – 40, Saya’s mission is to provide everything needed for a calming spa night at home, featuring monthly curated scents and unique natural products. The Saya experience begins from the website and is carried through to box arrival, opening, and use of the products.

I designed our logo, branding, digital marketing campaigns, and presentation deck. I also created the following product mockups and built a physical replica of my virtual designs. Throughout the process, I got feedback from women in our target demographic to understand the experience the chosen colours, fonts, and packaging conveyed.

Facile

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Facile is a project built at Hack Western 5 which won the Deloitte Pitch Prize and Bell Smart Cities Prize. Based on the theme of smart cities, we chose to tackle a mechanism to make washrooms smarter through the Internet of Things.

We used sensors to detect garbage fill, smell, spills, pressure, and temperature as proxies for washroom cleanliness. Data was pushed up in real time to an IoT dashboard, enabling building managers to deploy staff when necessary instead of cleaning a washroom in set intervals.

My role including leading the team through an ideation process, making a 3D model of sensor placement in the washroom, designing our presentation, helping with the Flask server, and presenting at finals.